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Where Rhinestones Meet the Rodeo

Desert Rodeo, a PRCA-sanctioned rodeo staged alongside California’s Stagecoach Festival, where professional bronc riders share the arena with festival-goers, influencers, and rhinestones. American Western heritage collides with a TikTok generation that wears it as fashion.

Visuals and Text for The New York Times, words by Francesca Forquet

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